TGP International were appointed by the owner of the Waldorf Astoria Lusail in Doha, Qatar to support an appointment of a new brand for their F&B.
TGP carried out a gap analysis to identify what was missing in the regions and collated a long list of 40 brands that were presented over 2 stages. TGP carried out a feasibility study and negotiated license agreements with Sushi Samba as well as Scarpetta, being the first to bring the brands to the region.
TGP Services:
- Market Study
- Brand Curation
- Branding
- Concept Development
- Interior Design