19 Standout F&B collaborations in the UK’s food-to-go sector
We love a F&B brand collaboration at TGP. From limited-edition menu drops to immersive pop-ups, partnerships in the food-to-go sector continue to be a powerful way to drive excitement, footfall and cultural relevance. Below is our roundup of recent UK collaborations that caught our eye, each offering creative inspiration for brands looking to stand out.
Yard Sale Pizza partnered with Dishoom for a limited-time collaboration in October 2025, launching the “Vada Pow” pizza. Inspired by Dishoom’s iconic Vada Pau, the pizza features golden potato vada, ghatti masala, green and tamarind chutneys, fresh coriander, and is available in a vegan option. The collaboration also included a Chilli Cheese Garlic Bread and a special Dishoom House Chutney, forming the “Dishoom Bundle” for a full experience.
Available across all Yard Sale Pizza locations in London from 1st - 28th October 2025.
This cross-category collaboration blends a popular London pizza brand with a cult Indian restaurant, creating flavour-forward offerings that generate excitement. Limited-time bundles encourage higher spend per visit, while the vegan option and tribute items appeal to diverse audiences. It’s a strong example of experiential, culturally inspired menu innovation.
Alley Cats Pizza teamed up with chef Adip Food and luxury caviar brand CutCaviar to create the limited-edition “ADIP Caviar Pie.” This exclusive pizza showcases high-end ingredients with a playful, aesthetic twist, reflecting both Adip Food’s culinary creativity and CutCaviar’s premium identity. The collaboration also included YEW sparkling lemon drinks to complement the pizza.
Available only at Alley Cats Pizza, Westbourne Grove (Notting Hill), on Fridays and Saturdays for one month starting 26th September 2025. Daily production was limited to 10 pies per day, creating scarcity and exclusivity.
This collaboration demonstrates how premium ingredients and influencer-led partnerships can create buzz and drive footfall to a single location. Limited availability and exclusivity (both time and quantity) generate urgency, while cross-brand pairing enhances brand perception and social media engagement.
The After School Cookie Club partnered with plant-based recipe creator Radhi Devlukia to launch a limited-edition Maple Pecan Pie Cookie. This vegan and gluten-free treat features a maple oat base, caramel pecan filling, and silky chai buttercream.
Available at The After School Cookie Club locations across London, including King’s Cross, Mayfair, Victoria Arcade, Boxpark Shoreditch, Borough Yards, and Camden, for a limited time in early 2026.
This collaboration highlights the power of influencer-led product development, delivering a high-quality, plant-based option that aligns with modern dietary trends. Limited-time availability creates urgency, while the inclusive recipe broadens appeal and strengthens both brands’ reputations for innovative, thoughtful treats.
Glossier partnered with Magnolia Bakery and Space NK for a limited-time pop-up at Westfield London in July 2025 to launch the Banana Pudding Balm Dotcom. Customers received a complimentary serving of Magnolia Bakery’s iconic Banana Pudding with any purchase of the new Balm Dotcom.
Westfield London, North Atrium, 24–31 July 2025.
This collaboration demonstrates the power of cross-category partnerships between beauty and food, creating an experiential retail moment that drives footfall and social media engagement. Limited-time, immersive activations encourage brand discovery, while combining product sampling with a treat amplifies memorability and shareability.
Atis partnered with chef and content creator Jesse Jenkins (@adip_food) to launch a limited-edition autumn plant-based bowl. The “ADIP x Atis Bowl” features roasted kabocha pumpkin, sprout slaw, crispy chickpeas, baby spinach, pickled red onion, crispy shallots, power grains, and a ginger coriander dressing, highlighting bold, seasonal flavors and customizable plant-based ingredients. The collaboration also includes YEW sparkling waters, founded by Jesse, for a refreshing beverage pairing.
Available across all Atis stores in London and via Deliveroo from 3rd–30th November 2025.
This partnership emphasizes plant-based, seasonal, and health-forward eating while leveraging influencer credibility and recipe expertise. It’s an example of how cross-brand and creator collaborations can elevate menu innovation and engage crossover audiences.
KFC teamed up with Greggs to create a limited-edition “Gravy Meets Pastry Sharing Bucket,” combining six of Greggs’ iconic sausage rolls with KFC’s famous gravy. This playful menu mashup reimagines two British favourites in a fun, unexpected pairing designed to capture attention and drive excitement.
Available exclusively via Uber Eats in London, Manchester, Birmingham, and Newcastle for two days only, starting 15th August 2025.
This collaboration demonstrates the power of pop-culture–driven, limited-time cross-brand activations. By fusing iconic products from two household names, it generated social buzz and urgency through short-term availability and delivery exclusivity, appealing to both fanbases while creating a memorable “shareable” food experience.
Crisp Pizza partnered with dessert specialists Happy Endings to create a decadent dessert pairing: Crisp’s Nutella Calzone served with Happy Endings’ Fior di Latte soft serve. The collaboration transforms a classic savory item into a sweet, indulgent treat.
Available at The Marlborough, Mayfair, London.
This collaboration highlights the potential of cross-category pairings (savory pizza + premium dessert) to create buzz and differentiate menu offerings. Limited availability and visually appealing presentation drive both footfall and social media engagement, while fostering excitement for future collaborations.
Daise Beauty partnered with Floozie Cookies for a Candy Land-themed pop-up in Covent Garden, London. The event combined beauty and sweet treats, offering visitors limited-edition Floozie cookies, DAISE products to try, and free goodie bags - a playful, experiential activation blending lifestyle, dessert, and beauty.
Floozie Cookies, Covent Garden Piazza, London, 6th December 2025.
This collaboration highlights the effectiveness of cross-category pop-ups in creating immersive, Instagrammable experiences. By combining beauty and food, it attracts diverse audiences, encourages social sharing, and reinforces brand personality in a playful, limited-time format.
Humble Crumble collaborated with food creator Freya Cox to launch the limited-edition “Dream Crumble” featuring Black Forest flavours with cherries, chocolate, and cream. This special bake is part of a series where Humble Crumble invites notable creators to craft their signature versions of the bakery’s treats.
Available at Humble Crumble London bakeries until 29th January 2026.
This collaboration leverages influencer-led product creation to generate excitement and media content, while offering customers a limited-time indulgent treat. Featuring visually appealing, flavour-forward ingredients encourages social sharing and strengthens both the creator’s and brand’s positioning in the premium dessert market.
Bodycare brand Joonbyrd hosted a one-day bakery-style pop-up at Crème in Notting Hill, blending skincare with sweet treats. The event showcased four new bodycare kits. Featuring gourmand-scented, expert-blended products. Guests enjoyed complimentary Crème cookies, Joonbyrd product samples, exclusive giveaways, and limited-edition merchandise, creating an immersive, multi-sensory brand experience.
Crème, Blenheim Crescent, Notting Hill, London - 25th October 2025.
This pop-up demonstrates the effectiveness of combining lifestyle, indulgence, and product launches to create a memorable, experiential activation. Limited-time availability, first-guest gifts, and immersive brand storytelling encourage social sharing, drive footfall, and strengthen emotional connections with both new and existing customers.
Bao partnered with Happy Endings for a festive collaboration, creating a deep-fried bao bun filled with mince pie vanilla ice cream. This dessert merges Bao’s signature buns with Happy Endings’ indulgent ice cream, offering a playful, seasonal treat that blends creativity and festive flavors.
Available across all Bao locations in London throughout the festive season (Christmas 2025).
This collaboration exemplifies the potential of seasonal, cross-category pairings to drive excitement and social media engagement. By combining a familiar savory format with a dessert innovation, it encourages footfall, repeat visits, and shareable, Instagrammable moments, while reinforcing both brands’ creative identities.
Crome London collaborated with Little Pudding to create a limited-edition French Toast Pudding. The dessert combines Crome’s signature brioche French toast with Little Pudding’s classic style pudding, filled with dark chocolate chips and topped with warm Biscoff, Lotus crumb, and torched vanilla marshmallow fluff.
Available at Little Pudding locations in London from 1st–15th October 2025, with limited stock each day.
This cross-brand collaboration leverages complementary expertise (brioche French toast + indulgent puddings) to create a highly shareable, limited-edition dessert. Scarcity and short-term availability drive urgency, while visually striking elements encourage social media engagement and brand visibility.
This summer, Italian gelateria Badiani partnered with Danish bakery Ole & Steen to launch a limited-edition gelato inspired by Ole & Steen’s iconic Cinnamon Social pastry.
The Cinnamon Social Gelato is available across 14 Ole & Steen locations in London and the South East, making it widely accessible for their existing customer base.
The collaboration includes an app-based offer, where customers downloading the Ole & Steen app before a set deadline received a coupon for a free gelato scoop, effectively driving app engagement and repeat visits.
Proper Slice brought its New York-style pizza to EVE (at Ember Locke hotel) for a summer-long pop-up. The residency offered guests an authentic slice experience in a trendy London setting.
EVE, Ember Locke, Kensington (London), until early September.
A well-placed pop-up brings novelty and footfall to both parties. This collaboration shows the power of experiential dining in premium venues and could inspire seasonal partnerships that reimagine a brand in a new context.
To complement The Real Greek’s menu, Happy Endings created a limited-edition ice cream sandwich (sando) as a dessert add-on, blending Greek-style dining with playful indulgence.
Available across The Real Greek locations in London (summer 2025).
This cross-category pairing (restaurant + dessert specialist) adds value to the dining experience. It’s a strong example of how limited-edition desserts can elevate brand perception and boost average spend.
Salad Project partnered with Dishoom to co-create a vibrant malai chicken salad with chaat masala and Kasundi mustard dressing, a Dishoom-inspired flavour profile in a salad format.
Available at Salad Project locations in London.
This partnership blends high-flavour Indian cuisine with the health-forward lunch scene. It's a clever way to reinterpret iconic dishes into new formats and reach crossover audiences.
Hot chocolate brand Knoops and matcha specialists JENKI collaborated on a limited-edition white chocolate matcha drink, available hot, iced, or as a milkshake.
Knoops and JENKI stores across London.
This flavour-led drink collaboration shows how brands with cult followings can fuse identities to create buzz. It’s ideal for seasonal specials or cross-promotions that drive trial and social media engagement.
Atis introduced a Mexican-inspired salad developed with Wahaca, featuring Mojo chicken, chipotle lime dressing and Blanco Niño tortilla chips.
Available across 10 Atis locations in London.
A well-executed collaboration that blends both brands’ values: sustainability, bold flavours, and fresh ingredients. The addition of a redeemable coaster for a free cocktail at Wahaca drives cross-brand traffic and multi-location engagement.
Jenki teamed up with condiment creator Claire Ptak (@condimentclaire) to reintroduce a salted vanilla matcha drink, following its strong performance in a previous launch.
All Jenki Matcha Bar locations across London.
This collaboration blends influencer-led recipe inspiration with an in-store activation that drives urgency and footfall. Supported by a limited giveaway (first 10 drinks free at each Jenki Matcha Bar), it’s a strong example of how creator partnerships can deliver real-world engagement.