TGP partnered with the globally recognised Italian brand to support its international expansion, ensuring its identity, philosophy and operational excellence were preserved as it entered landmark destinations across the Middle East.
An effortlessly elegant expression of modern Italian dining, Scarpetta captures the spirit of La Dolce Vita through bold seasonal flavours and timeless design.
Scarpetta sought a strategic partner to represent the brand and guide its entry into high profile regional developments, ensuring each new opening reflected its global standards while resonating with local audiences.
TGP’s role focused on brand representation, positioning Scarpetta within destinations aligned with its premium yet approachable identity while safeguarding brand integrity throughout development and delivery.
This included securing and supporting placement in two key locations:
For Expo City Dubai, TGP additionally delivered full interior design services, translating the brand’s global aesthetic into a locally responsive environment.
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Founded in New York City, Scarpetta has evolved into a globally respected Italian dining brand celebrated for its contemporary interpretation of classic cuisine.
The philosophy of the kitchen centres on amplifying the essence of seasonal ingredients to create bold memorable flavours. Signature pastas are made in-house daily and paired with the highest quality locally sourced produce.
Across its international portfolio, Scarpetta blends sophisticated interiors with warm hospitality, offering indoor and al fresco dining experiences that feel cosmopolitan, intimate and timeless.
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Set along an exclusive stretch of Lusail’s beachfront, Waldorf Astoria Lusail was conceived as more than a luxury hotel. It was designed as a defining lifestyle and hospitality destination within Qatar’s emerging entertainment district.
TGP International was appointed to shape the hotel’s overarching F&B masterplan and hospitality strategy, curating a collection of globally recognised brands and original concepts that could match the ambition and scale of the property.
Within this wider strategic framework, Scarpetta was carefully curated as the hotel’s refined contemporary Italian offering. The selection was guided by detailed market feasibility research, audience profiling and competitive analysis, ensuring the concept would resonate with both international travellers and Qatar’s sophisticated local market.
Scarpetta’s positioning within the resort reflects several key strategic principles:
The restaurant delivers an authentic modern Italian experience within a luxury beachfront setting, featuring indoor and al fresco dining venues, a private dining room, a cigar lounge and a walk in humidor.
TGP’s primary role here was brand representation and curation acting as strategic advisers and brand custodians, TGP ensured Scarpetta’s global standards culinary philosophy and experiential identity were successfully integrated into the Waldorf Astoria Lusail master vision.
The result is a timeless Italian dining destination that strengthens the hotel’s position as a world class multi brand luxury environment.
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Following its continued global growth, Scarpetta expanded into Expo 2020 Dubai, marking a significant milestone in its regional journey.
Beyond supporting the brand’s placement within one of the region’s most high profile destinations, TGP translated Scarpetta’s global design language into a refined contemporary interior tailored to the Expo City Dubai environment.
The space balances modern Italian elegance with contextual sensitivity, reinforcing Scarpetta’s signature atmosphere while responding to Dubai’s dynamic international audience.
Outcome
Through strategic F&B masterplanning brand curation and representation, TGP successfully introduced Scarpetta to Qatar for the first time and supported its continued expansion in Dubai.
At Waldorf Astoria Lusail, Scarpetta forms part of a world class multi brand luxury dining destination that appeals to residents international travellers and the resort’s growing community alike.
The result is a seamless extension of a globally recognised Italian brand, preserving authenticity elevating experience and enabling confident international growth.
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