Genius OOH & Guerrilla F&B Marketing Campaigns

Consumers scroll past thousands of messages before lunch. For food and beverage brands, cutting through that noise can take more than a mouthwatering menu shot. Sometimes, it demands creativity that catches people off guard.  

This is where Out of Home (OOH) advertising and its more mischievous sibling, guerrilla marketing, come in. These formats thrive on surprise, scale and spectacle. 

In fact, a recent study by the Out of Home Advertising Association found that 8 in 10 people are likely to take action after seeing a clever or visually striking digital OOH campaign. 

What is Out of Home F&B Marketing and Why Does It Matter? 

Out-of-home (OOH) advertising refers to marketing that reaches consumers once they’ve stepped out of their homes. This includes traditional formats like billboards along Sheikh Zayed Road, digital displays in places like Times Square, and even unconventional spaces like branded crosswalks. 

Guerrilla marketing takes it further, using surprise and creativity to grab attention in unexpected places. For food and beverage brands, both are powerful tools. 

They reach people when it matters most; on the move, often hungry, and ready to decide. Add in the senses; smell, taste, and visual impact, and these campaigns do more than get noticed. They make people act. 

Here are a few standout examples from the world of F&B that caught our attention. Each one shows how creative thinking can turn everyday moments into something unforgettable. 

Deliveroo and FIX Dessert Chocolatier – Abu Dhabi, January 2025 

The iconic collaboration between FIX Chocolate and Deliveroo continues to hit the sweet spot for residents in Dubai and Abu Dhabi. 

At Marina Mall, a giant three-meter chocolate bar stole the show; shoppers peeled off FIX squares to taste, then scanned a code that opened the Deliveroo app with the product already in their basket. 

A bold, bite-sized launch for FIX in Abu Dhabi and a crowd-pleaser for press and passersby alike. 

Discover More F&B Marketing Ideas and Inspiration from Our Team of Marketers and Brand Activators. 

McDonald’s “Make It Hot” – United Kingdom, May 2025 

McDonald’s turned up the heat this summer with their McSpicy billboard campaign from Leo Burnet. 

Suddenly bursting into flames, revealing a spicier summer menu behind the scorch marks, this fiery launch film topped YouTube’s Ads Leaderboard, while charred graphics and fly-posted panels rolled out across the UK. 

To keep fans engaged, the But Make It Hot challenge followed, an influencer-led blind dipping test with Frank’s RedHot mayo, produced by Detail Films (the team behind TopJaw).  

Teasers and cut-downs continue to spark views across TikTok and Instagram. 

Deliveroo and Humantra, Dubai City Walk – Dubai, Ramadan 2025 

Another thoughtful moment from Deliveroo, this time in collaboration with wellness brand Humantra. 

At first glance, it looked like a simple billboard. But at sunset during Ramadan, it quietly transformed into a hydration station. A hidden tap gently swung out from the poster frame, offering Humantra’s limited-edition apricot electrolyte drink so people could break their fast right there on the pavement. 

The gesture made its way across TikTok, a reminder that small, well-timed acts of care can go a long way. 

Heinz “Is That Heinz” colour-match label – Turkey, March 2023 

Heinz leaned into its iconic status with a smart, multi-touch OOH campaign, combining traditional billboards with physical creative that invited real-world interaction across cafés, restaurants and home dining tables. 

To spotlight its unmistakable colour, Heinz printed the exact Pantone shade of its ketchup on posters and labels. Diners were encouraged to hold up their sauce. If it didn’t match, it wasn’t Heinz. A bold, tongue-in-cheek move that tapped into brand recognition and consumer trust. Orders of genuine products reportedly spiked overnight. 

McDonald’s Fries Crosswalk – Kuala Lumpur, April 2022 

A zebra crossing outside the Bukit Bintang flagship was painted bright yellow, so the stripes looked like oversized French fries leading straight to the restaurant door. 

What began as a limited installation became a semi-permanent city landmark and an everyday photo stop. 

Outside McDonald’s Bukit Bintang flagship, a clever street-level activation turned heads and guided footsteps. 

The zebra crossing was painted bright yellow, so stripes resembled oversized French fries leading directly to the restaurant entrance. Originally a limited-time installation, it quickly became a semi-permanent city feature and an everyday photo stop for passersby. 

A playful way to merge branding, placemaking and foot traffic all at once. 

Jacquemus Café Fleurs Installation – Seoul, October 2023 

Jacquemus blurred the line between fantasy and reality with a larger-than-life brand moment in the heart of Seoul. 

A giant replica of the Bambimou bag doubled as a fully functioning pop-up café, serving espresso and fresh flower bouquets from inside the sculptural installation. 

The scene was so surreal and perfectly framed that many mistook it for a FOOH (fake out-of-home) stunt. But it was entirely real. A dreamy reminder of how fashion, food, and experience can intersect, inviting people into a world of sensory pleasure and visual storytelling. 

Food & Beverage Marketing Ideas 

While many of these campaigns come from major F&B brands, the core idea doesn’t always need a big budget. 

Sometimes, it’s the smallest, most thoughtful touch in an unexpected place that leaves the strongest impression. A taste, a smile, a clever visual, when brands create genuine moments of delight, people notice. And more importantly, they share. Focus on genuine value and the conversation will follow. 

If you’re looking to shape memorable brand experiences, whether through out-of-home strategy, new product launches, or a smarter digital mix, get in touch to see how our team can help.