The Highmore Lusail is a refined members-club-inspired lounge located within Waldorf Astoria Lusail. Conceived as a secluded destination for an elite audience, the venue blends the cultural sophistication of Manhattan and London with the timeless elegance synonymous with the Waldorf Astoria brand. The Highmore offers a layered hospitality experience where luxury, comfort and discretion coexist.

The Brief

The brief was to create a destination lounge that reinterprets the spirit of classic private members clubs for a contemporary audience in Lusail. The space needed to accommodate a range of experiences from social evenings and relaxed daytime visits to intimate gatherings, all while maintaining a consistent sense of exclusivity. Food and beverage were to be central to the experience, with a focus on quality, craft and all-day appeal for both local and international guests.

Developing the Concept

The concept evolved around the idea of a modern penthouse club, a collection of interconnected spaces each offering a distinct mood. The Highmore was envisioned not as a single room but as a journey through The Main Lounge, The Games Room, The Private Room, The Library and The Terrace & Garden.

Together these spaces allow members to move fluidly between energy levels and atmospheres while remaining within one cohesive environment inspired by Manhattan and London club culture.

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Design Drivers

Key design drivers included privacy, versatility and atmosphere. Materials, lighting and furniture were selected to create warmth and depth while reinforcing a sense of quiet luxury. Each space was designed with its own character yet unified through a shared palette and detailing. Comfort and usability were paramount, ensuring that guests feel equally at ease enjoying a light meal, an evening cocktail or a long social stay.

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Communicating the Brand

The Highmore communicates its brand through subtle confidence rather than overt statements. The culinary offering focuses on luxurious comfort food inspired by New York brasserie classics, reimagined in lighter portions with local and international influences. Desserts follow the same philosophy, encouraging indulgence at any time of day. The beverage program reinforces the brand promise of quality, from carefully considered ice to modern interpretations of classic drinks, creating a proposition that feels rare and considered.

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The Outcome

The completed venue delivers a sophisticated members-club-style experience within a luxury hotel setting. The Highmore successfully offers multiple moods and experiences under one roof, appealing to a diverse yet discerning clientele. It has become a destination for refined socialising, quiet retreat and elevated dining, seamlessly blending international inspiration with the expectations of the Lusail market.

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