Launching “the perfect burger”at Expo 2020 Dubai
As the legend of David Myers original burger recipe followed him around the world for the past decade, David Myers launched ADRIFT Burger Bar on the iconic Abbot Kinney Blvd. in his hometown neighborhood of Venice, CA before working with us to debut in the UAE as part of Expo 2020 Dubai. Serving David's signature burgers and classics with all the fixings alongside grown-up shakes and fries, ADRIFT Burger Bar embraces David's Californian roots with hints of his global sojourns etched across the menu.
We brought the concept to Expo for millions to enjoy as part of a licensing agreement, and our in-house design team also worked within brand guidelines to develop the interior design, bringing to life this iconic venue.