Reem Mall is a landmark omnichannel retail and mixed-use destination, redefining the shopping and leisure experience in Abu Dhabi. Designed to integrate retail, entertainment and hospitality, the development brings together global brands, regional concepts and immersive attractions, including the world’s largest indoor snow park, under one cohesive vision.

THE BRIEF

TGP International was appointed to develop, curate and design the mall’s F&B offering, ensuring it aligned with the scale and ambition of the wider destination. The objective was to create a commercially strong and future-facing F&B strategy that would appeal to Abu Dhabi’s growing family demographic and young professional audience while supporting the mall’s positioning as a leading lifestyle destination.

DEVELOPING THE CONCEPT

The approach centred on building a diverse and balanced F&B ecosystem across more than 100 outlets. This included a mix of global flagship brands, first-to-market concepts and regional operators, carefully curated to create both familiarity and discovery.

A key component of the strategy was the development of two major food halls, designed as experiential anchors within the mall. These spaces were conceived to showcase a wide range of cuisines while championing local and regional talent, including Emirati chefs, reinforcing a strong sense of place within an international retail environment.

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DESIGN DRIVERS

The F&B concepts were developed to complement and enhance the mall’s base-build architecture, ensuring a seamless integration between space and experience. The design approach focused on creating a cohesive yet varied dining landscape, with food halls positioned as immersive and sensory-led environments. Equal importance was placed on supporting dwell time and repeat visitation, while balancing global appeal with local relevance through a carefully curated brand mix.

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THE OUTCOME

The result is a dynamic and future-ready F&B destination that plays a central role in shaping the overall mall experience. By combining scale, diversity and experiential design, the offering enhances footfall, encourages longer dwell times and supports Reem Mall’s position as a leading retail and lifestyle destination in the region.

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