The Galleria Al Maryah Island is one of the region’s leading retail and lifestyle destinations, home to over 400 stores and more than 100 dining concepts. Located in a prime waterfront setting, the mall continues to evolve in line with growing regional demand and changing consumer expectations.  

THE BRIEF  

TGP International was appointed to review and enhance the mall’s F&B offering, with the objective of strengthening its position as a prominent lifestyle destination. The brief focused on refining the overall dining mix while ensuring the offer remained competitive, relevant and commercially effective.

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DEVELOPING THE CONCEPT

The strategy centred on curating a more defined and balanced F&B landscape across the mall, bringing together a considered mix of casual and fine dining concepts. The aim was to elevate the overall experience while maintaining broad appeal, ensuring the destination could cater to a wide range of guest occasions and preferences.

DESIGN DRIVERS

The approach was driven by the need to create clarity and cohesion across the F&B offering. This included refining the positioning of outlets, enhancing the overall dining journey and aligning concepts more closely with the mall’s premium environment. Operational efficiency and long-term flexibility were also key considerations, ensuring the strategy could evolve alongside market demand.

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THE OUTCOME

The result is a more focused and elevated F&B proposition that reinforces The Galleria’s position as a leading lifestyle destination. By refining the brand mix and strengthening the overall strategy, the mall is better positioned to drive footfall, increase dwell time and support sustained commercial performance.

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