Strategic f&b master planning & placemaking for long-term destination value

From major urban development projects and hospitality portfolios to public spaces and mega events, we blend data-led insights, real-world operational experience and creative vision to deliver future-ready F&B strategies for our partners.

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MARKET RESEARCH & COMMERCIAL MODELLING

We unite market insight with financial foresight to create F&B strategies that are resilient and growth-driven. By integrating guest behaviour analysis, space optimisation and revenue projections, we deliver strategies that balance cultural relevance with commercial impact.

  • Market and Demand Analysis

  • Commercial Feasibility Studies and Revenue Modelling

  • Spatial Strategy and Guest Journey Optimisation

PROJECT HIGHLIGHTS

Ithra Dhahran featuring cultural venue food and beverage strategy integration
Ithra Dhahran
Expo City Dubai placemaking and F&B integration with guest-centric urban planning
Expo City Dubai
Riyadh giga project showcasing integrated F&B master planning and public space strategy
Qiddiya
Al Mamlaka Social Dining Riyadh exterior showcasing curated food hall design and concept
Al Mamlaka Social Dining Riyadh

OUR CLIENTS

Fifa World Cup Qatar 2022
JLL
Expo 2020 Dubai UAE
Katara Hospitality
gfh
Westin Hotels & Resorts
Phoenicia
Dorchester Collection
W Hotels
Le Meridien
Park Plaza
Hilton
Waldorf Astoria
Marriott
Lowry hotel
Rotana
Baglioni Hotel
Castell Son Claret
St Regis
Red Farm
Sushi Samba
Mix Dubai
Scarbetta
Nozomi
Harrods
Liberty London
Selfridges
Adrift
Baron
Matthew Kenney
The National
Habra
Reform Social & Grill
Tashas
Gentleman Baristas
The Lebanese Bakery
Salt
Parker's
Lunch Room
Gun Bun
Oven Jar Chocolate
Dominique Ansel Bakery
Charbonnel et Walker
Yann Couvreur
Janice Wong
Expo 2020
Timeout Market
Nakheel Malls
Depachika
Tashas Group grey_white
Bungalow 34
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EARLY-STAGE F&B STRATEGY & PLACEMAKING  

We help partners integrate F&B at the stage where it creates the greatest long-term value — embedding strategic thinking early and aligning with urban planning, design and placemaking to deliver seamless customer journeys at every scale. 

  • Demographic Analysis

  • Tenant Mix Planning

  • Brand Curation

  • F&B Concept Development

PROJECT HIGHLIGHTS

Luxurious outdoor dining setup for a large-scale event, featuring elegant tables and creative decor.
COP28 Dubai
Riyadh giga project showcasing integrated F&B master planning and public space strategy
King Salman Park Riyadh
3 Henrietta Street restaurant signage at Covent Garden, showcasing classic London dining location and home of TGP International
3 Henrietta Street London
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Al Futtaim Dubai
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RETAIL, DINING & ENTERTAINMENT MIX STRATEGY

We connect retail, dining and leisure to create vibrant, multi-purpose environments that boost dwell time, spend and repeat visits.

  • Food Hall Strategy

  • Brand Sourcing and Operator curation

  • Operating Framework Development

  • Tenant Mix Planning

  • Identity Development and Positioning

  • Zoning, Clustering and Anchor Strategy

Speak to our team

Book a discovery call to explore how our hospitality consulting, F&B strategy, and design experts can help unlock the full potential of your food and beverage assets. 

Get In Touch

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Food & Beverage Strategy and Master Planning

Early-stage F&B master planning provides the foundation for destinations that endure. We advise partners on how to align guest behaviour, demand and commercial objectives to shape strategies that deliver lasting value for developers, operators and communities.

Legacy & Identity

Through strategic guidance, we help strengthen placemaking by embedding food and beverage (F&B) elements in ways that build cultural relevance and a sense of identity that resonates with future communities. 

Long-Term Value Generation

Our frameworks are designed to support partners in increasing visitation and dwell time, helping destinations remain vibrant, competitive and economically impactful over time.

Tailored to Every Asset

We understand that every asset is different and adapt our approach to the unique dynamics of each project, from mega events with long-term legacy planning requirements to new giga-scale developments, ensuring our strategies remain guest-focused, commercially resilient and aligned with long-term objectives.