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Mega Events Trends Report

Download the full report covering the strategic role of F&B for success, activation and legacy at mega events.

Report Insights:

  • The growing role of F&B as a key driver of footfall at mega events

  • The increasing importance of F&B in shaping event identity

  • How major events can use F&B to create lasting economic benefits for host cities

  • The role of mega event F&B in long-term urban renewal and development

  • Trends and inspiration for future rights holders and event organisers


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"F&B is now widely recognised as a key driver of placemaking, not a secondary layer."

 Sean Paul, Strategy & Master Planning Director at TGP International TGP International

“F&B is shifting to allow people to own their experience or become part of the story.”

 Nichola Beskine-Taylor, Partner at TGP International

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Major Trends in F&B Operations – Insights from TGP’s Head of Operations, Ryan Waddell

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