Launching Long Lane – Why We’re Doing It and How It’s Going

During a time of significant change within the hospitality and members club landscape, where many long-established models are being reimagined, Long Lane was created as a response to what many people are increasingly seeking.  

Inspired by Loui Blake and Harrison Hide’s belief that wellbeing begins with the spaces and environments we choose to spend time in, the project has been shaped as a place where people can reconnect with themselves, with others and with the world around them. 

Opening in Summer 2026, Long Lane is conceived not just as a hotel or a club but as a home for boundless living. It offers a way to step away from surface-level connection and burnout and move toward depth, stillness and meaning. 

In this conversation, Loui shares how the vision took shape, why so many feel drawn to the project and how Long Lane hopes to redefine what modern wellbeing can look like. 

1. What inspired Long Lane? 

Modern life moves in a way that can pull people away from themselves. Harrison and I were both seeing how easily people slip into distraction, surface level connection and a pace that leaves them exhausted. Even the spaces meant to support wellbeing often felt busy or performative, and we noticed how quickly rest had become another task on a to do list. 

Coming from years in hospitality and the wellness space, I saw this pattern again and again. Within our own communities, we could see that people were constantly searching for places that felt grounding, supportive and real, yet so many settings offered escape without offering genuine clarity or connection. It made me question what a space designed for true wellbeing could look like if we stripped away the noise. 

Long Lane grew from wanting something more genuine. We wanted to create a place where people could return to depth rather than distraction, where health is lived rather than consumed and where community feels natural instead of orchestrated. A place shaped by nature, stillness and small daily rituals that help people remember what it feels like to live with clarity and intention. 

At its heart, Long Lane is for people who want a different rhythm. Those who value presence, connection and a way of being that feels grounded and real. That is what inspired us and continues to guide everything we build. 

2. What does Long Lane offer to guests? 

Connection was a big driver. To ourselves, to others and to the natural world. We live with constant noise and motion but very little that feels meaningful. Even downtime has become something we consume, something designed to distract us rather than bring us back to who we are. 

Long Lane is a response to that imbalance. It invites a slower rhythm, one that pulls you back into your senses. Yes, there will be movement studios, natural pools, woodland trails, recovery therapies, quiet spaces, communal dining and all the elements you would expect in a wellness-led environment, but the goal has never been the list of offerings itself.

What mattered to us was the world they create when they come together.

A world where you feel grounded by nature, supported by community and able to return to a quieter version of yourself. The spaces are just the tools. The real experience is the sense of place, connection and belonging that grows around them. 

We also thought a lot about social health, which often gets overlooked in the wellness conversation. People are craving real connection, not just shared spaces. At Long Lane, that sense of togetherness is shaped naturally through communal rituals, shared meals, movement, creativity and simply being around others without pressure or performance. The same goes for sustainability and wellbeing.  

Nothing is pushed onto guests. It is simply part of the environment—the way food is grown, the materials we use, the rhythms of the day and the way the spaces invite people to slow down, breathe and connect.  

3. What are your thoughts about the private members club market?

I think the private members club market is at an interesting point. It has grown massively over the past decade, and for good reason.  

People want spaces where they feel a sense of belonging, where they can connect with others who share similar values or ways of living. At the same time, a lot of the traditional models are starting to feel out of step with what people really need today. There is beautiful design, great hospitality, incredible spaces, yet many people still leave feeling a lack of depth or connection. 

What we are seeing now is a convergence of two important shifts. The private members club market continues to grow, and the wellness sector is expanding even faster. People are looking for places that support their wider lifestyle, not just their social life. They want environments that care for their mental health, their physical wellbeing, their sense of purpose and their relationship with the world around them. They want community, but they also want nourishment, clarity and a space that aligns with their values, whether that is sustainability, health or a more intentional way of living. 

So for me, the opportunity is not about reinventing the idea of a members club but evolving it. It is about adapting these spaces to reflect what people genuinely need today, creating places where community feels meaningful, where the social environment supports wellbeing and where the values of the space match the values of the people who spend time there.  

4. In your view, what is the relationship between wellness, hospitality and F&B?

For me, these three things are inseparable. Wellness is not something you step into for an hour and then leave behind. It is shaped by how you eat, how you rest, how you move and how you connect with the world around you. Hospitality at its best understands this.  

Food and beverage play a huge role in that. The way you start a meal, the ingredients you choose, the energy of a dining room, the ritual of sharing food with others, even the choice to remove alcohol from the equation can completely shift how people feel in a space. Nourishment and social connection are two of the most powerful drivers of wellbeing, and when they are approached with intention, they can completely transform the atmosphere of a place. 

That philosophy sits at the core of Long Lane. It is not about individual offerings but about creating a world where movement, rest, nutrition and community all reinforce one another. When you walk through the estate, you feel those elements working together. A morning class shapes the way you eat breakfast, time in nature shapes the conversations you have later in the day and shared rituals shape the sense of belonging that builds over time.

Working with TGP International has been a big part of bringing this to life. We have collaborated for years on different projects, so there is a shared understanding of how food, design and hospitality can work together.

Their 360 approach helps connect the threads between concept, strategy, operations and the practical realities of F&B. It means the philosophy is not just something we talk about but something that shows up in how people actually experience Long Lane. 

At its heart, the relationship between wellness, hospitality and F&B is simple. When they are aligned, they help people feel grounded, energised and connected. When they are disconnected, something always feels missing. Long Lane is our attempt to show what is possible when they live in harmony. 

5. What are the next steps in bringing Long Lane to life?  

Right now, the focus is on continuing to build the world around Long Lane and strengthening the community that has already formed long before the doors open. What has been most encouraging is how many people have connected with the idea at this early stage. Thousands have followed the journey, offered support and shared their own experiences of wanting something slower, more grounded and more intentional. That response tells us that Long Lane is not just a project but a community in the making. 

In practical terms, the next steps involve bringing the different layers of the concept to life. We are continuing work across the estate, refining the spaces, shaping the guest journey and developing the partnerships and programmes that will define the experience. It is a process of ensuring that the physical environment reflects the values that people have already rallied around: connection, clarity, nature and mindful living. 

We are also spending a lot of time listening to the community that has gathered around the project. Their energy and feedback help guide how Long Lane evolves, not just as a destination but as a shared space that people genuinely feel part of. 

The goal now is to keep building with intention, keep nurturing the community and prepare for a launch that feels like the continuation of something that has already begun.