Winter City at Expo City Dubai, held from December 6 to 31, 2024, celebrated the festive season with a curated blend of culinary, entertainment, and cultural experiences.
Drawing 168,728 visitors, Winter City stood out as one of the key festive experiences in Dubai.
As the lead F&B consultant, TGP International was integral to shaping the event’s success, managing and delivering culinary experiences that became central to Winter City’s appeal.
Concept
TGP International oversaw an F&B programme tailored to Winter City’s festive charm, featuring 30 food trucks and carts offering winter-themed treats such as cinnamon-infused desserts and plant-based options. Seasonal specialties, including mulled wine and the Cheesy Pasta Wheel, added to the festive experience.
This was complemented by exclusive seasonal menus at Expo City Dubai’s restaurants, which TGP International managed, featuring seasonal favourites including the Winter Burger from Philly Jawn by Ghostburger, Duck Mapas from Gup & Shup, and a Nigerian-style lamb rack from Alkebulan.
Winter City transformed the venue into a festive wonderland, combining traditional holiday charm with modern attractions.
The experience was elevated by charming installations such as glowing lights, oversized baubles, and interactive installations, creating an engaging environment for visitors of all ages.
Highlights
Winter City welcomed 168,728 visitors, including 9,949 attendees at the ‘Carols by Candlelight’ performance. Carefully planned dining options added to the festive atmosphere, offering a variety of choices to suit diverse preferences.
This experience featured a luxurious spread, including a turkey carving station, smoked Angus beef brisket, and cheese raclette, making it ideal for corporate gatherings and special occasions.
These culinary offerings complemented the live music and theatrical displays, creating an enjoyable experience for attendees. Food and beverage concessions generated AED 2.65 million, reflecting the event’s widespread appeal and successful execution.