Alexandra Fuidge

Consumer Marketing Director

Alexandra is a consumer marketing leader specialising in the development and delivery of high-impact brand and omnichannel strategies across the global F&B and hospitality sectors. With over 13 years of experience, she works directly with operators, owners and investors to shape commercially driven marketing frameworks that strengthen brand equity and accelerate growth.

Her experience spans food retail, dessert concepts, hotel F&B, food halls and lifestyle-led dining brands, supporting international expansion, market entry and large-scale campaign rollouts. She has led comprehensive marketing strategies for brands including Assembly x Harrods, Floozie Cookies, El Ta’koy, Pivot Bar & Bistro and Lily’s Café, overseeing brand positioning, audience strategy, activation planning and performance optimisation to ensure measurable commercial impact.

At TGP International, Alexandra plays a central client-facing role, delivering major consumer marketing strategies and high-impact campaigns across diverse markets. Working closely with advisory, design and operations teams, she ensures that brand narrative, customer engagement and commercial objectives are seamlessly integrated, enabling F&B concepts to scale sustainably and compete effectively within dynamic global environments.

Recent Insights

December 19, 2024

THE ART OF SEASONAL MARKETING – INSIGHTS FROM ALEXANDRA FUIDGE, CONSUMER MARKETING DIRECTOR

Aligning marketing strategies with a brand’s core identity is essential for creating campaigns that are both impactful...