TGP International was appointed to develop the interior design and deliver the flagship location for NOOA, a luxury all-day café originating from South Africa.

Located within the prestigious Place Vendôme Mall in Doha, Qatar, the project brought together premium design, bespoke craftsmanship and a highly coordinated delivery programme to create a destination worthy of the brand's international expansion.

The Brief

NOOA required a flagship environment that would elevate its premium café offering while showcasing the theatre and craftsmanship behind its coffee and tea experience. The space needed to reflect the brand's luxury positioning while providing an engaging customer journey that encouraged guests to explore, discover and spend time within the café.

Developing the Concept

The concept was centred around celebrating the rituals of coffee and tea through immersive and interactive experiences. Rather than creating a conventional café, the design introduced dedicated feature zones that allowed guests to engage with the brand beyond food and drink.

These included a bespoke tea tasting bar, a coffee and tea aroma table and a state-of-the-art on-site coffee roastery, transforming the flagship into both a retail destination and an educational experience.

Design Drivers

Every aspect of the interior was carefully considered to communicate quality, refinement and authenticity. Premium materials, bespoke lighting, custom fabrics and handcrafted ceramics were specified throughout to create a warm yet sophisticated atmosphere.

Alongside the design development, TGP International coordinated the delivery of the project, overseeing procurement and managing more than 10 specialist consultants, contractors and suppliers to deliver the flagship within an accelerated 25-week programme from initial briefing through to completion.

Outcome

The completed flagship established a distinctive physical identity for the NOOA brand, combining luxury hospitality with experiential retail. By integrating immersive coffee and tea experiences with a refined interior, the space positioned NOOA as a premium destination within one of Qatar's most prestigious retail developments while creating a scalable design language for future locations.

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