Cheryl Sheppard

Cheryl Sheppard

Partner

Cheryl Sheppard leads global marketing strategy and delivery for TGP International and its client portfolio, driving brand growth, market expansion and strategic collaboration with operators, owners and investors. With over 20 years of experience across hospitality, retail and lifestyle sectors, she has built her career delivering commercially focused marketing programmes that translate brand positioning into measurable performance.

Cheryl has worked with leading international brands including Selfridges, Harrods, Live Nation, Dominique Ansel Bakery, Alain Ducasse, Matthew Kenney and by CHLOE., shaping global campaigns, brand launches and high-impact storytelling initiatives. Her expertise spans brand strategy, integrated campaign planning and strategic partnerships.

At TGP, Cheryl oversees full-scale marketing programmes across a diverse portfolio of F&B brands and venues, from strategy development and market entry support for concepts expanding into the Middle East, to long-term marketing retainers for food halls and community-focused café and bakery brands, as well as large-scale international event platforms including Expo 2020 Dubai. Working closely with concept, design and operations teams, she ensures that marketing strategy aligns seamlessly with guest experience, commercial objectives and long-term brand value.

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