Gabriel Murray

Creative Director

Gabriel brings extensive experience in the creation and evolution of hospitality and retail brands, with a focus on strategic creative direction and experience-led environments. His work spans masterplanning, brand generation and concept development, consistently ensuring that projects balance creative ambition with commercial clarity.

As Creative Director at TGP International, Gabriel plays a central role in shaping the creative culture and standards across the business. He works closely with strategy, brand development, operations and design teams to ensure that every project maintains a strong integration between concept narrative, brand identity and spatial execution. His oversight supports cohesion across multi-disciplinary programmes, reinforcing consistency and creative integrity from early ideation through to delivery.

Gabriel has contributed to a diverse portfolio of international projects including city precinct masterplans, shopping malls, travel hubs, department stores, food halls and destination-led F&B environments across Europe, Asia, the Middle East and the Americas. His approach integrates design, strategy and operational insight to produce concepts that are culturally relevant, commercially viable and aligned with long-term brand positioning.