Entering Asia – Key Considerations for F&B Brands
The single biggest misconception F&B brands have when entering Asia is assuming that what worked elsewhere will work...
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Head of Business Development, TGP Asia
Jimmy’s career spans more than 12 years across business strategy, commercial growth and multi-market operations within the wellness, fitness and hospitality sectors. He has worked across Asia and the Middle East, partnering with operators, developers and global brands to drive expansion, optimise performance and deliver integrated, experience-led concepts.
Throughout his career, Jimmy has contributed to the growth and transformation of leading regional and international brands including PURE Group, True Group, Les Mills and Kayanee, a PIF-backed initiative in Saudi Arabia, as well as hospitality projects with The Westin and Sentosa Development Corporation. His experience spans wellness platforms, lifestyle brands and F&B-led environments, giving him a strong understanding of how to scale commercially resilient concepts across diverse markets.
The single biggest misconception F&B brands have when entering Asia is assuming that what worked elsewhere will work...
Read More