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Launching Long Lane – Why We’re Doing It and How It’s Going
During a time of significant change within the hospitality and members club landscape, where many long-established...
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Loui Blake
Head of Wellness
Loui Blake serves as our Head of Wellness, leading the strategic vision, development, and execution of integrated wellness initiatives across the organisation. He is responsible for designing and delivering forward-thinking programmes that enhance individual wellbeing, strengthen organisational culture, and drive long-term performance outcomes.
With a background rooted in holistic health and performance-focused wellness, Loui brings extensive experience in creating evidence-informed, commercially viable wellbeing strategies. His approach bridges lifestyle optimisation, behavioural science, and operational delivery—ensuring wellness is not treated as a standalone initiative, but embedded as a core pillar of sustainable business performance.
Loui specialises in developing scalable wellness ecosystems that support physical vitality, mental resilience, and sustainable high performance. From corporate programme architecture to hands-on event activation, he ensures that every initiative is strategically aligned, measurable, and culturally relevant. His work focuses not only on improving employee wellbeing but also on strengthening engagement, retention, and overall organisational effectiveness.
Recent Insights
Longevity Architecture & Designing Spaces to Support Wellness & Health
By Loui Blake, Founder of Long Lane and PXB
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The Evening Standard
The Evening Standard
Long Lane: the UK’s first sober country members’ club with plans to take on Soho House
Just an hour from London, this exclusive longevity-focused club is pitching itself as ‘Soho Farmhouse without the hangover’. So can it take on the stalwarts? Hayley Spencer meets the founders
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The Times
The Times
‘Soho House without the hangover’ tests members’ DNA to boost health
Although health is at the core, it is the social life that Blake thinks will keep members coming back. “You typically join for the amenities and the programming, but people really stay for the community.”
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Boutique Hotelier
Boutique Hotelier
UK’s first sober hotel and members’ club to open next year
Childhood friends and entrepreneurs Loui Blake and Harrison Hide are launching the 30-bedroom Long Lane in West Sussex
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Vegconomist
Vegconomist
Loui Blake Unveils Plant-Based Culinary Concept PXB Lifestyle in Dubai
Celebrating World Vegan Day, entrepreneur Loui Blake, CEO of Miami Foods and seed investor in multiple alt-protein startups, introduces PXB Lifestyle at Expo City’s Sustainability Pavilion in Dubai.
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