Why the Waldorf Astoria Lusail is Qatar’s most luxurious new destination

waldorfa-1

As curator of the new hotel's F&B spaces, TGP International placed Sushi Samba and Scarpetta and developed new concept The Highmore.

Not many hotel brands can uphold such luxurious standards throughout their services, interiors and incredible F&B the way the Waldorf Astoria does. 

Now, the famous name is in Qatar, with Waldorf Astoria Lusail already welcoming guests to a world of timeless luxury and world-class hospitality.

Here are six ways the hotel is bringing luxury to a new level.

The new luxury destination

Screenshot 2023-02-03 at 11.33.54

The Waldorf Astoria Lusail’s façade is reminiscent of the clean lines found in nautical design, with the sweeping effect of the balconies generating a building form that is constantly animated, whatever the angle.

Inside, Arabesque patterns and plush furniture blends with the contrasting light-and-dark palette. Further inside the lobby is the impressive staircase leading to the higher floors. Guests can climb to the top for the best views of the ornate Peacock Alley with its magnificent clock.

Meet us at the clock – in Qatar

Screenshot 2023-02-03 at 11.44.42

Ever since it was crafted in 1893, the lobby clock of New York City’s Waldorf has been a legendary part of the city’s lore and a meeting spot for generations of New Yorkers.

This first chronograph has served as the inspiration behind the timepieces that are part of luxury brand’s heritage, and have been welcoming visitors at Waldorf Astoria hotels globally for close to 130 years.

It sits in contrast to an ever-changing world where analogue lives in harmony with digital, the very personification of a nation where tradition embraces modernity.

Signature flavours from around the world

SUSHISAMBA

SUSHISAMBA

Scarpetta
Scarpaetta
The Highmore
The Highmore

TGP International were appointed for concept development and curation of the brands for the restaurant spaces within the hotel property in line with the upscale integrity of the Waldorf Astoria brand and its clientele.  The project included the concept development and interior design of the penthouse bars and lounges.  TGP negotiated license agreements with Sushisamba featuring the brand’s signature restaurant and the very first Beach Club, as well as Scarpetta, being the first to bring the brands to the region.

SUSHISAMBA blends Japanese, Brazilian and Peruvian cuisines and, for the first time, is in a beach club setting, where eclectic live performances will enhance the offering even further.

There is also Scarpetta, the modern Italian restaurant from New York, and ByWater, the coastal contemporary brasserie that bridges the indoors with the outdoors, with an extensive à la carte, a special menu for kids and diverse drinks offering inspired by travel and history.

When it comes to exclusive experiences, The Highmore is set to be one of Qatar’s premier venues. Spread over three floors, the lounge is inspired by an original members club in London. The Highmore has a chic rooftop and a dual-level lounge, with a dedicated games room, a cigar lounge, a walk-in humidor and a unique waterside terrace with music.

The Highmore (2)

A connoisseur’s paradise

Screenshot 2023-02-03 at 11.38.25

Long-staying guests have a choice of studio, one-, two- or three-bedroom residences. The well-appointed accommodation features a living room and fully equipped kitchen with natural night flooding the spaces through the floor-to-ceiling windows, creating spacious, intimate environments. A private balcony with sea views, expansive bathrooms and high-end amenities make the residences ideal for families.

Unforgettable experiences

Screenshot 2023-02-03 at 11.41.02

Inside the resort, guests can also relax at Praia, the private beach and lounge, or unwind by one of the luxurious pools.

For younger guests, endless fun awaits on the waterslides and outdoor playgrounds. The immersive Kids and Teens’ Clubs, Kunuz and Kunuz Teens, provide creative and sensory-rich activities for children and teenagers from arts and crafts activities to curated outdoor explorations with new friends.

Those seeking an adrenaline rush can catch the waves at Aloha Surf Club. The boogie boarding ride brings guests the experience of real ocean surf in a controlled pool.

Read the full article here

Speak to our team

Have a question about franchising or licensing? Don’t hesitate to get in touch with the TGP team. We can outline the franchising process and offer insight into your specific plans and goals.

MAKE AN ENQUIRY